Online customers prefer an experience that prioritizes their time and needs. So, e-commerce websites have a better chance of succeeding through innovative customer experience solutions. One of the easiest ways to do so is a strategically customized Woocommerce shop page. However, the aim isn’t to offer the best deals or use the most artistic theme or layout.
Conversions happen thanks to content that is straightforward and helps speed up purchases. What you need to do is help buyers make informed decisions. At first, the shop page might not seem the best place to do that. However, you’d be surprised at what a well-organized storefront can accomplish.
The Power Of A Custom Shop Page
Picture a reliable storefront whose main focus, aside from selling goods, is to cater to its valued customers. Whether you’re a physical or online retailer, a good first impression depends on the following:
- A professional presentation
- Speedy and responsive service
- The promise of personalization
- Easier browsing
For WooCommerce stores, the shop page serves as an interface to achieve all of the above, and then some. It forms the basis of your categories, product pages, and other assets. With it, you can leverage aesthetics, CTAs, and functionalities that are conducive to greater conversions.
The ultimate struggle for buyers is to speed up checkout and manage cart abandonment. To get there, however, they need to wow buyers that land on the website. By showcasing your inventory all at once, you can delight visitors and pique their interest.
It’s a step-by-step process. We’ll be taking a look at the primary first step, i.e. how to set up a WooCommerce shop page effectively.
Innovative Solutions for Custom WooCommerce Shop Pages
Typically, online businesses have to tick a few boxes for a decent shop page. This includes mobile responsiveness, a cool layout, clickable buttons, and product details like prices, coupons, and HD images. However, sticking to the default setting and these boilerplate tactics isn’t enough.
The e-commerce arena is full of new trends and developments. So, online stores have to adapt to keep up with evolving customer needs. So, we’ll be looking at a few creative suggestions for a custom woocommerce shop page layout and design.
- Personalized Product Recommendations
For returning or frequent buyers, don’t wait til they reach checkout to suggest purchases. By tracking their previous comments, cart items, and search history, you can leverage custom product recommendations.
The Product Recommendations plugin allows you to set up recommendations as well as cross-sells and upsells in WooCommerce. With it, you can customize recommended product to better match potential buyers.
It uses an algorithm that detects frequently bought items, seasonal purchase trends, and preferred product attributes. Plus, you can help buyers narrow down options based on prices, coupons, discounts, size, colour, and much more. Such laser guided product marketing demonstrates how to customize the Woocommerce shop page for better conversions.
- Augmented Reality for Confident Purchases
Online stores tend to enjoy a fraction of the conversions that brick-and-mortar businesses do. Part of that is because, in the latter, buyers can actually judge the product before purchasing. Digitally, you have to take product page descriptions, images, and tutorials at their word. However, with AR technology, buyers can visualize products from their devices. By enabling this feature, you can help them make more informed decisions when buying items. This takes a little doing, as you’ll need to optimize the product view for honest results. Luckily, there are plugins that help you do that.
- Dynamic Shop Pages
A dynamic layout and content can be a wonderful mix of minimalism and moving images. It can allow you to showcase different content types in a single shop page. It’s ideal for presenting promotions and ads, introducing standout products, or announcing business pledges.
To make the most of this, you’ll need to understand how the page layout and features resonate with buyers. Experiment with different themes and use A/B testing to find out which approach works the best.
- Social Proof
Nothing reassures customers like positive feedback from like-minded customers.Typically, that involves incorporating reviews, user-generated content, and social mentions to your website. But we’re looking to customize WooCommerce shop pages. So, it’s worth expanding your horizons.
For instance, you can allow users to highlight certain goods in their shop reviews. That way, new buyers can click on those links. Alternatively, you can integrate social media sharing of your cart items or wishlists.
- Add Progress Bars
Progress bars aren’t just for multi-step checkout pages. Let’s say you wish to create urgency by compelling buyers to rack up points or selling limited edition goods. In these cases, a little progress indicator for loyal customers can be just the push they need. This is a fantastic way to curb cart abandonment and improve sales organically.
Tailor Your Storefront Today
To sell online, the recipe success requires a dedication to your audience and standing by your brand. That way, your online business becomes a more inviting, professional, and lucrative endeavour. There’s more than one way to customize your Woocommerce shop page. If you’re not interested in social proof or technology like AR, the possibilities are endless.
