The future of e-commerce isn’t revolutionary AI technology or clever marketing. It’s one thing to be able to provide goods and services. But to run any business, crunching the numbers can help you measure your progress. This is where having a quality WordPress analytics plugin makes all the difference.
With growing competition and new perennial trends, quality analytics tools have become essential. But to maintain stable profits, you need a statistical solution that is right for your needs. So, we’ll be looking at the top plugins to keep track of WooCommerce analytics.
Doing The Math From Your Shop Dashboard
Today, optimism and word of mouth aren’t enough to stay in business. Online stores enjoy a much lower conversion rate compared to brick-and-mortar retail. And while selling from the Internet has its benefits, it also has its costs. Thus, the aim is to put your hard work and precious earnings to good use.
Analytics help you track your store’s performance in terms of sales and user interactions. This reveals whether your overall shop strategy is going in the right direction or if it needs an overhaul. To truly benefit from analytics, however, you need to measure everything, including
- Overall traffic
- Conversion-to-bounce ratio
- Cart abandonment
- SEO
- Returns from marketing (social media, email, corporate videos, etc.)
The more aspects of your business you cover, the more insights you gain. This data is valuable for strategizing how to balance profits and outreach with cost and time management.
For WooCommerce stores, quality analytics plugins bring all these capabilities to your dashboard. Everything is already set up for tracking and presenting results in comprehensive, easy-to-understand numbers and graphics. All you need to do is install and activate the extension, and you’re good to go.
5 Best WordPress Analytics Plugins
As far as statistical tools are concerned, WooCommerce users are spoiled for choice. But some tools might be better than others, and we’ll be highlighting the best ones.
This is arguably one of the most popular and best Google Analytics plugins for WordPress. MonsterInsights combines a state-of-the-art array of measuring capabilities with an immensely user-centric interface.
Activating and configuring Google Analytics in WooCommerce stores can take a while. This is a simpler alternative where you don’t need a developer to set anything up for you. Just install the free, or pro if you’re interested, version and you’ll get a wide range of site reports on your dashboard.
Highlights
- Diverse analytics reporting.
- Block-based Google Analytics feature.
- Custom filters for easier reporting.
- Quick results with no code required.
For a more privacy-friendly approach to metrics and KPIs, WP Statistics is the tool for you. It is easy to integrate to WooCommerce and offers a straightforward dashboard. With it, you can track unlimited and detailed WooCommerce analytics.
The selling point of this tool, however, is that it collects data in a GDPR-compliant manner. So, if you’re concerned about your privacy, this plugin has it all. It doesn’t involve any external registration and offers you full ownership of the data you collect.
Highlights
- Customizable dashboard.
- Data privacy features (auditing, Do Not Track, zero cookies, etc.).
- Traffic-based configuration.
- SEO and marketing-centric tracking.
- Lists referral sources.
With fantastic features and scalability, Hubspot is a premiere solution for many small business needs. Its analytics features are some of the most advanced out there for WordPress users. It tracks everything with step-by-step reporting, and you don’t need coding for robust analysis.
If you’re new to analytics, however, it might be a bit overwhelming at first. But once you get around that, this is a worthy investment for tracking metrics and KPIs.
Highlights
- Versatile integration (Social media, Canva, CMS platforms, and more).
- Enables Event tracking and A/B testing.
- Ideal for customer segmentation.
- Automated emails and marketing.
Burst Statistics is yet another extension that renounces fuss in favour of simple use, with an emphasis on privacy. It’s easy to use, install, and configure, and offers a great many of its features for free. This also includes customer support and access to the most essential WooCommerce analytics data.
It too provides anonymous data that the shop owner has full ownership of. Plus, it can function without asking site users for cookies. That way, you get the stats you need without risking cookie-related bounce rates or cart abandonment.
Highlights
- Real-time reporting.
- WordPress native for top-tier configuring.
- Fully GDPR-compliant.
- Geo-tracking and data archiving for pro users.
This WordPress stats plugin markets itself as a leading alternative to Google Analytics. This matters because, while GA is open-source and business-friendly, it’s not the best choice privacy-wise. Also, with Independent Statistics, you don’t need to register an account from a different site,
This tool brings complete CMS integration and GDPR compliance to the table. This is one way in which it differs from setting up Google Analytics on WordPress.
It crucially aims to simplify analytics through a coding-free approach and independent data collection. On top of that, the features are endless. It’s the ultimate choice for online shops, bloggers, influencers, and other online users.
Highlights
- Stunning, user-friendly, and data-rich dashboard.
- Highlights top traffic sources and visitor geolocation.
- Portable, backup-friendly data storage.
- Long list of detailed data reporting and tracking.
Making E-Commerce Easier For Small Businesses
WordPress analytics tracking makes it easier for online businesses to set achievable goals. With the right resources, they can do so on a manageable budget as well. With this list of WordPress analytics plugins, you can pick the best tools for informed decisions and better sales.
