Communication is just as important for running a business as budgeting and a competitive mindset. And platforms like social media definitely make that easier. But even with something as modern as the Internet, the simplest tactics are the best. Having a clear, well-planned WooCommerce email strategy has always worked, and will continue to do so.
Today, however, email marketing means more than sending the same copy of a hastily written message to millions of potential customers. Sure, it’s a valuable tool for improving sales, customer relations, and brand image. But putting together a worthwhile campaign costs time and money. The key is to get the most out of a simple yet potent strategy.
Why Emails Aren’t Just A Marketing Tool
The simple fact about emails is that they are easy to create and send. You can use them to create a short, straightforward message or carry out entire conversations with ease. So, businesses can utilize them as a channel for their commercial game.
Unsurprisingly, email marketing has become an industry of its own. But marketing isn’t the only use for this extremely versatile medium. Businesses rely on electronic messages for various communication purposes and extending useful services, including the following.
Personalization and customer hospitality are vital for thriving in e-commerce, and WooCommerce emails are the perfect avenue for that. With the right emails, you can treat loyal subscribers and returning buyers with welcome messages, check-ins, and reward offers.
Abandoned carts are common for online businesses, and addressing them effectively might require different approaches. One of the most highly recommended solutions is using emails to remarket these abandoned purchases and convince buyers to finish them. This simple approach can help businesses avoid significant losses.
Notifications And Updates
Aside from greetings and offers, a viable email strategy can help customers post important shop updates. This includes formal reminders, policy changes, pricing, or news about the business.
An email helpline or assistance centre can allow buyers to make complaints or request for help in their hour of need.
Basics Of WooCommerce Emails
So, whether you’re providing a means of communication or laying out your marketing plans, emails are valuable for your business. But there’s a science and an art to communicating with your customers. With your email strategy, there’s a risk of not doing enough, as well as the danger of targeting your audiences with what is essentially well-dressed spam.
To walk the line between these unwelcome extremes, you need to revisit the fundamental principles of a worthy emailing plan. Here’s what you need to know.
Value Your Customers
Using emails to grow as a business requires that you understand them well. So, make sure to design and schedule your emails in a way that suits their needs.
Use personalized elements to make them feel valued and heard. Encourage feedback by extending a quick survey or form.
Maintain Achievable Goals
Set up a system for sending emails in order to get a response. The best strategy is a targeted one, so set your sights on demographics and audience profiles. Then, assess your plans for WooCommerce email marketing and how to reach out to customers. Set the budget for a more advanced and potent campaign, if need be.
Visual Appeal Matters
The right email template can make the ideal impression. Many themes and plugins offer default modules and aesthetics suited for crafting good-looking, concise, and easy-to-read emails. However, sometimes you need the visuals to prioritize branding. In that case, skip the ready-made stuff for customizable WooCommerce email templates.
Simple Mail Transfer Protocol, or SMTP, allows businesses to schedule and sends emails en masse thanks to a specialized server. This is useful for both established and growing businesses in need of an emailing infrastructure.
Freedom And Flexibility
In e-commerce, remember that recipients often appreciate control over how businesses approach them. With emails, that means being able to select the type and frequency of messages in their inbox.
Many customers might not be interested in receiving emails, aside from the occasional welcome email or a discount offer. So, as a business owner, providing them the freedom and choice to opt out is in your best interest.
Timing Is Everything
Depending on the email, your best chances of a positive or favourable response might be at a set time. In some cases, that is obvious, like WooCommerce confirmation emails which should appear immediately after a purchase. And of course, seasonal, holiday, anniversary, and birthday offers are a staple of timed emails.
For other types of emails, like promotions, it’s best to consult analytics for peak response times and use that to streamline your sending strategy.
5 Tactics For A Streamlined WooCommerce Email Campaign
- Automate Your Emails
Even a small business might have to send hundreds of emails to their buyers’ or subscribers’ inboxes. On top of sending, however, personalizing each one takes time. So, it makes sense to automate.
MailPoet offers businesses to schedule and plan multiple WooCommerce email campaigns. You can create automation from scratch or a pre-existing template of your choice. This plugin lets you
- Curate campaigns based on user roles
- Welcome newcomers
- Target unsubscribing users and cart abandoners
- Upsell your products via inbox
- Delay or schedule electronic messages
- Stop emails for uninterested users
All of these actions can help you improve customer relations and drive your business at once. You can even set up drip campaigns to slowly build up marketing momentum and maintain lasting purchases and customer loyalty.
- Minimalist, Responsive Templates
Choosing the ideal WooCommerce email templates is paramount. With YayMail, you can fully customize the website’s default emails to your liking without coding. It uses drag-and-drop functionalities to help you design a more brand-friendly email theme.
When choosing colour schemes and text, it’s hard to go wrong with the company’s aesthetic. But when creating a layout, keep it simple. Negative space can make a great impression, especially with font types and sizes that minimise eye strain.
Also, there is the issue of responsiveness. YayMail enables users to design and test templates for all devices, including smartphones. This is important, since mobile users are an increasingly dominant demographic among online shoppers.
- Display Checkout Details
Transaction confirmation emails offer a digital receipt that acts as a bookkeeping tool and proof of customer satisfaction. In these emails, it’s important to list as many details as possible about each purchase, including pricing, shipping, and others. You can do this by displaying checkout fields in WooCommerce emails.
The WooCommerce Checkout Field Editor enables you to do just that. Simply activate the plugin, and when creating or editing a custom field, simply tick the checkbox that says “Display in Emails”. Using a WooCommerce checkout fields plugin is a time-saving option for providing reference emails for trust and credibility.
- Capitalize On Data
When it comes to emails, customer data and analytics can have a profound effect on personalization. Tools like Google Analytics for WooCommerce can track email traffic and offer useful insights. Alternatively, you can use behaviour and interaction data to improve your emails, subscription offers, and upselling and cross-selling.
- Test and Revamp
It’s important for your business that you maintain an airtight WooCommerce email marketing campaign. For that, testing is important. Use A/B testing to streamline the perfect text, aesthetics, and layout for your emails.
Make sure to regularly test your emails for
- Perfectly timed automation
- Security and spam-free status
- Personalized messages
- Accurate notifications
Email marketing is fairly simple in its approach. But the impact of a well-planned campaign are hard to beat. With this guide, you can create a WooCommerce email marketing strategy that offers visibility, results, and measurable gains.