Feedback and communication are important for any business, and operating digitally doesn’t have to stop that. With all the innovation driving e-commerce, the power of the WooCommerce reviews section remains as powerful as ever. After all, it’s not just about leaving flattering or critical comments.

Product reviews are a staple of online shopping, as they help buyers make more informed decisions and store owners improve their goods and services. As an aspiring online business owner, you too should understand their entrepreneurial value.

Why Reviews Matter

Reports indicate that close to 95% of customers read reviews before making a purchase, which makes sense. Even a budget-friendly online purchase is an investment of time and money. So, it helps to understand the experience of others before making a decision.

Product reviews and service testimonials are a little different from star or numerical ratings, which give a little bit of context regarding the quality of what’s being sold. Comments allow buyers to offer a little more information about why they love something, or where they think there’s room for improvement.

But aside from that, ratings and reviews generally go hand-in-hand, whether you’re buying from Amazon, Google Shopping, or WooCommerce. That way, hasty buyers can get the idea of a long-winded but favourable review just from how many points it has.

At their core, however, they’re not just for the benefit of the buyer. Here’s how they can play into your hand.

Improving Sales

The fact is that positive reviews have a direct impact on sales. If two stores are selling the same product, the one with better reviews will be the one that buyers go with.

And this doesn’t just have to do with product quality. It also conveys the level of customer service and value for money that a customer can look forward to.

Of course, not all sales are directly a result of positive feedback. Sometimes, stores can enjoy profits as an indirect result of enabling and showing comments. Let’s discuss some other ways in which that can happen.

Brand Image

Transparency is a must in e-commerce, and simply enabling the WooCommerce product reviews feature makes a good impression.

Plus, strategically showcasing organic reviews and comments across various store pages is good for PR and SEO. Of course, “organic” means that reviews praising your store aren’t the only ones of value.

Poor or critical reviews are often impossible to escape, even for businesses gifted with the best PR. But why fight ‘em when you can join ‘em? That is to say that displaying bad reviews can help stores improve their service and even build trust through honesty and transparency.

Besides, many critical reviews are nothing more than complaints or even suggestions that required a measured and professional response. This brings us to their next crucial advantage.

A CRM Opportunity

Many people leave lukewarm reviews to complain about how their experience was underwhelming or imperfect. This is where the store owner can approach these buyers to understand their problems in more detail.

You can provide them with a hotline for complaints or redirect visitors to the store’s terms and conditions or return policies. By appropriately responding to these negative reviews, you understand the needs of the customers and assume a better position to address them.

On the other hand, you can also build a correspondence with satisfied customers that leave frequent supportive responses. This can be anything from a greeting at their next purchase to subscription offers or loyalty programs.

Measuring Interactions

Not all of your customers will make the effort to leave a review. But the few of them that do are more valuable to your business than you may realize. WooCommerce reviews act as social proof that relay customer demands and preferences.

They can also provide information about the customers, like their background, how they found your site, and how a certain product meets or ignores their needs. This information can collectively allow you to improve customer service, personalization, and checkout. The result is greater sales and more loyal, savvy customers.

Best Practices For WooCommerce Reviews

Given their importance for buyers and sellers alike, the review function is available by default presence on WooCommerce product pages. These have a built-in sorting function and allow moderation. It is also important to encourage buyers to leave reviews on any other platforms you have, like blogs, social media, Shopify, Amazon, etc.

However, you can significantly improve how they affect sales by a few simple steps, as follows.

  1. Elevate Your Reviews

There are different ways in which you can take the WooCommerce product reviews function to the next level. A common trend is allowing customers to take photos and attach it to their rating or comment.

Alternatively, you can display positive testimonials outside the product page, like search results or cross-selling, for marketing purposes. Tools like Customer Reviews for WooCommerce can achieve this and much more, like upvotes and downvotes, review reminder emails, and multilanguage capabilities.

  1. Value Transparency

Avoid the temptation to minimize or suppress comments that don’t come with a five- or four-star rating. Remember, customers don’t always look for the ratio of positive to negative reviews. Instead, it’s the volume of reviews, regardless of sentiment, that influences sales.

That means you’re more likely to make a sale with more reviews of all kinds than a 100% five-star rating made up of a handful of customers.

  1. Import Flattering Testimonials

You can import reviews to WooCommerce from other sites where you are selling online, like Shopify, Amazon, AliExpress, Etsy, and more. For this, you can use a plugin that can help you export plugins from that site and display them in WordPress.

Order Import And Export lets you transfer comments to or from WooCommerce with ease. You can even use it to streamline ratings, user details, date, tag, and the content of the reviews. Of course, while doing so, it’s best not to tamper with the authenticity of the reviews, as that can erode trust among buyers.

  1. Managing Negative Feedback

We’ve discussed how approaching criticism productively in WooCommerce can be helpful. Of course, not all unfavourable reviews are your friend. Some buyers may leave comments or ratings that aren’t truly reflective of their experience and are just plain damaging.

Normally, there’s no need to address these comments if they are few and far between, which happens often despite guidelines surrounding reviews.

But excessive spam, review-bombing, or hateful comments require a more concrete response. That’s why WooCommerce allows stores, or even other buyers, to flag reviews that are irrelevant, inappropriate, or defamatory. WooCommerce will moderate these reviews and respond within 10 days or so.

  1. Test And Troubleshoot

Issues like difficulties loading images, poor responsiveness, or WooCommerce reviews not showing can hamper the impact that they have on your store. Keep an eye on their functionality and improve


As e-commerce dominates our daily lives, experts insist that WooCommerce reviews can be more powerful in driving business than offering discounts. We’ve already learned why that shouldn’t be surprising. So, with this guide, consider leveraging reviews and ratings as a vital part of your business strategy.

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