The promise of flexibility and choice is important for selling anything, especially online. Here. the act of making a purchase, or checkout, is a vital e-commerce touchpoint. So, the addition of custom fields for WooCommerce checkout pages is an understandable practice. But how can you make this more strategic?
A variety of fields can drastically improve the online shopping experience. And if WooCommerce doesn’t provide them, why not add them yourself? All you need to add them is an understanding of what your customers need, how to satisfy them, and a nifty WooCommerce checkout fields plugin.
Woocommerce Custom Fields Explained
There’s no denying that WooCommerce is a first-class platform for selling online, and its default checkout page is the proof. It offers all the basic fields and options for helping buyers confirm a purchase. However, sticking to the default option is never a good idea when you’re trying to stand out.
Custom fields for WooCommerce help take the same old checkout experience a step further. It offers more options for buyers to modify and elevate their orders.
Plus, with the right action and placement, these fields can help streamline a confusing, haphazard checkout form. Plus, businesses can use the data gathered through these fields to provide more options and offer personalized e-commerce and marketing.
Adding Checkout Fields
While coding can help you customize your WooCommerce checkout page, it’s better to use tools like the WooCommerce checkout field editor’s free plugin. It’s versatile and much easier to use, as you don’t need any preexisting knowledge of hooks and PHP to activate custom fields for WooCommerce.
Simply search for, install, and activate the plugin in WooCommerce, then do as follows.
- Click on the plugin in your WooCommerce admin panel.
- Click on Add New Field to create a new field.
- In the dialogue box tweak the name, type, and other details of the field under General settings.
- Once you’ve made your changes, save them by clicking on Add New Field at the bottom right of the dialogue box.
Editing Existing Fields
- Click on the plugin in your WooCommerce admin panel.
- Find the field you want to edit in its respective section.
- Click on Edit on the far right of the listed field.
- Edit WooCommerce checkout fields in General Settings before saving them.
9 Custom Fields Worth Adding To Your Checkout Form
Normally, when you think of custom fields for WooCommerce checkout pages, you think of shipping addresses, payment methods, and contact details. But to convert more buyers, a checkout page needs to convey a sense of customer service and dedication. And some types of fields can actively make shopping more exciting than others.
With that in mind, it’s worth brainstorming the different fields that are perfect for the type of goods and services that you’re providing. For a start, here are some examples worth considering.
- Shipping Method
Offer customers options like express delivery or overnight shipping if they’re in a hurry. Shipping method fields work best in the form of radio buttons where one of several choices are applicable.
- Handling And Packaging
Consider offering handling services for fragile or luxury items through WooCommerce custom fields. This can help build trust among your customers. Also, you can allow them to customize packaging for their orders. This can include gift wrapping, eco-friendly packaging, or padding for delicate items.
- Feedback Box
Activate a simple text box in your checkout form where buyers can provide feedback, complaints, or comments about their shopping experience. This information is valuable for store owners as they can streamline their operations through buyer insights. Just remember to make it optional, as like with brick-and-mortar retail, not all buyers are interested in sharing.
- Extra Fees Or Donations
Express shipping and additional services don’t always come cheap to online businesses. So, custom price fields for extra fees help sustain your business while giving the customer what they want. On the other hand, you can use these WooCommerce custom fields for receiving tips or donations.
- Custom Checkboxes
Checkboxes are a versatile custom field for WooCommerce if you’re offering the power to add to an order. Customers often use these to attach add-ons and optional services to their orders. Since WooCommerce only has a few of these by default, you can add more to enable shipping options or save your customer’s information.
- Optional Subscription Products
Encourage buyers to sign up for free newsletters or paid subscription services and access to limited and exclusive products. On your checkout page, simply activate a checkbox or radio buttons to provide optional subscription bonuses. You can improve your offerings and gain more insights about what the customers want.
- Referral Sources
Data is valuable for online businesses, and one key piece of information is how your customers came to know of your store. The right custom field for WooCommerce in this case would be a drop-down menu where the user can select the right option. They can tell you if they came across your business through social media, search engines, or word-of-mouth.
This information is valuable for allocating marketing budget, targeting audiences, and looking for partnership opportunities with these traffic sources.
- Save Information
Studies frequently show that a faster checkout experience can help online businesses prevent abandoned carts more effectively. Aside from making the form more compact, you can allow repeat or returning customers to simply save some their checkout entries.
A custom “save information” field for WooCommerce offers the ability to remember and autofill customer details like names, addresses, payment information. So, less time is spent in making the purchase. This works best if there is a supplementary option to let the store “forget” and edit the saved information as needed in the future.
- Niche Checkout Fields
Depending on the business, a checkout form might benefit from having unique, industry-specific custom fields for WooCommerce that can make the order more appropriate. For instance, when buying furniture, you can present fields listing size variations that the buyer can choose from.
Clearly, adding or editing WooCommerce custom fields isn’t the challenge. However, choosing the right fields is what can improve customer interactions. With this guide, you can optimize an already competent checkout form for maximum customer satisfaction, improving sales and conversions in the process.