If you’re an aspiring online business owner on a budget, WooCommerce won’t let you down. But even a platform that’s open source requires some strategic investments here and there. If nothing else, putting your stock in the best WooCommerce theme is a great start. For some, however, that’s easier said than done.
So, rather than rely entirely on star ratings and active installations, let’s take a step back. Taking your own needs into account before identifying the perfect WooCommerce template can help you land the best pick and reap the rewards. Let’s examine.
Looks Matter, But They Aren’t Everything
For the majority of shop owners using WooCommerce as their virtual storefront, plugins may come and go. But the best theme for WooCommerce forms the very foundation of your online business. Unfortunately, newcomers are at the risk of choosing what looks the part and not giving functionality a second thought.
To be clear, aesthetics are an important part of selling, whether it’s online or in a physical location. A good-looking shop is guaranteed to attract visitors. And a colour scheme definitely makes a difference, even beyond the realm branding.
That’s why fast food businesses go heavy on hunger-inducing shades of red and orange in brochures and web pages alike. Meanwhile, sellers of luxury goods prefer a minimalist, almost sterile shop layout to perfectly showcase their high-end inventory.
But both would agree that once you’ve attracted buyers, the next step is to convert them. This is where a WooCommerce theme with immense e-commerce functionalities comes in handy. Let’s look at some essential features that online stores should pay attention to.
Features That Make A Stellar WooCommerce Theme
At its core, the best WooCommerce theme should be perfectly suited for jumpstarting an online business. So, things like landing pages, checkout features, and smooth navigation should be a given. Aside from that though, the following are necessary considerations for selecting a theme.
- Lightweight And Responsive
How well your online store performs in terms of speed can affect your SEO and sales. So having a theme that avoids bloated code and sticks to the bare essentials can be beneficial. Favour themes whose files take up less space while providing a fantastic combination of navigation, aesthetics, and e-commerce add-ons.
Responsiveness is also important, given the dominance of mobile commerce. Websites using the best themes for WooCommerce should adapt seamlessly across all devices. That way, you don’t necessarily need a specialized WooCommerce mobile theme.
- Highly Compatible
Needless to say, the theme of your choosing should not cause any problems or errors for users trying to make a purchase. Usually, that happens if the theme isn’t fully compatible either with the browser or WordPress itself.
Plus, it needs to go hand-in-hand with the tools or plugins you need to improve your store, like SEO tools, marketing add-ons, e-commerce plugins and much more. This is where you can be more selective and make the most of compatible tools, like WPML for multilanguage shops or the Checkout Field Editor to improve the online shopping experience.
- Adaptable And Customizable
The benefit of using WooCommerce is that you can use coding and programming to bridge the gap between your expectations and the available resources. A good WooCommerce template should reflect that as well by being flexible in terms of usability.
It should allow for a wide range of customizable capabilities, from page design to the introduction of industry-specific online store capabilities.
- More Than Just An Online Salesman
WooCommerce isn’t just a platform for selling goods and getting reviews. Like any business, there’s much to consider, like informing your audiences. Many online stores achieve this by blogging, and it helps to host your blogs on the same site as your shop.
For this, a WordPress blog theme could be exactly what you need, as long as it also has robust e-commerce functions to boot. Its blogging toolkit can cover everything from cool template design to marketable elements for better SEO and sharing. Speaking of which…
- Marketing And Shareability
The best WooCommerce themes should make for a search engine-friendly online store with lightweight and responsive design, redirect support, and social media functions. It also helps that it’s compatible with marketing tools, and uses minimalist design, and personalization. This builds customer trust and fuels conversions down the line.
Best Practices For WooCommerce Themes
A low-maintenance WooCommerce theme is the ideal choice for an online store owner who frankly has too much else on their plate. That being said, neglecting the basic needs of your business can cost you efficiency, and therefore sales.
So, it’s in everyone’s best interest that you take the following precautions when choosing or managing your theme.
- Free Isn’t Always Ideal
As we discussed earlier, even though it’s free, WooCommerce works best with you opening your wallet from time to time. This also applies to themes. Instead of settling for the first good-looking free theme you find, invest in something that actually improves your overall store.
- Test Your Theme
Once you’ve activated a theme, make sure to test its functionality. Make sure that it’s working well across all devices. Browse through your store’s web pages, blogs, checkout, and payment features and confirm that the template is working as intended.
- Keep Up With Updates
Each WordPress update can affect how viewers can navigate your online store. The best WooCommerce themes can normally withstand these changes well. Still, double-check that the theme isn’t negatively affected in any way after each relaunch.
- Look For Support
Even quality themes can experience technical hiccups or glitches from time to time. Look for something that, on top of top-notch style and substance, comes with dedicated support from its creators in case something goes wrong. This is usually where paying for a premium theme pays off in the long run.
To sell online, you need a storefront that looks and acts the part. In this journey, the best WooCommerce theme for your e-commerce needs can do a lot of heavy lifting. And these criteria can help you make the perfect pick if you’re looking for stellar aesthetics and unparalleled e-commerce features.